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Posted by Clark W. Griswold, Jr. on August 14, 2006, 10:17 pm
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>Why can I buy Quicken Premier 2007 today for $30 less than what Intuit
>sold to me last weekend? CompUSA is selling your Premier 2007 product
>for $39.95, yet I had to pay $69.95. Please don't tell that the 2 free
>software products (Encyclopedia and Willmaker) are the cause of the
>increase price when the suggested MFR Price you quote is $79.99. How
>long is it going to take the Intuit marketing guys to wake up and learn
>that retaining customers is a lot less costly than obtaining new
>customers. As a long time user of both Quicken and TurboTax, I am
>going to reconsider other product options in the future. Clearly
>Intuit has no interest in their current customer base!
You don't understand the business model.: You didn't have to pay $69 - you chose
to.
Intuit gets far more sales from retail stores than they do from direct sales.
Therefor, they will not do anything that jeopardizes those sales, which means
they will not compete with that channel on price.
Intuit knows that they will get a small number of people that absolutely have to
have the earliest release and want the convenience of direct order to pay full
retail price.
As to losing customers - last I read, MS Money has what - less than 25% of the
market? Personal finance software is very sticky. Once you are used to a certain
program, you are highly unlikely to switch.
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