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Posted by Dick Adams on April 14, 2008, 10:20 am
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>>> Can entertainment expenses be deductible in
>>> these cases: rock concerts if you're a manager
>>> of a rock band and have to go to concerts to
>>> evaluate the market (studying sounds, acoustics,
>>> clientele). Anything else?
>> I talked to some customers to learn how they found out
>> about this show, to decide where and how I should
>> promote mine.
> And you had to have how many beers to do that?
> You could:
> Stand outside and take a survey of patrons entering or
> exiting the establishment.
How would he evaluate the acoustics of the venue?
> Call and ask the band performing that night how ~they-
> marketed their show.
And you would expect them to share this valuable information
with a competitor?
> Call and ask the venue what marketing ~they~ do to promote
> the show.
The venue usually gets a flat rate plus concessions. Your
manager markets, the venue does not.
> Find out what radio stations and entertainment publications
> cater to your band's audience demographics in that area.
OK, you have one there. Now you know who will want your
advertising money, but you will not know there effectiveness.
> Some of that - hell - most of that can be done from your
> desk. And if you absolutely had to go to that venue,
> you didn't have to go in to the show of some other band
> to get what you needed to know.
Again, how would he evaluate the acoustics of the venue?
> If you don't know how to market/promote the bands you
> promote/manage, then you should let the band know you
> don't know how to help them.
That is somewhat harsh. Consider that college and professional
scouts attend high school, college, semi=pro, and professional
games to evaluate players, field conditions, etc. And that is
100% deductible - except for the beer!
> Do you really have to go see the other band perform their
> entire set to get that information?
As long as you are there, why leave before it is over?
> Do you have to have a dozen beers to get that data?
The beer is a distracter. How did it get into this thread?
> Did you have to travel that far and spend the night to glean
> some nuggets of information that may or may not help promote
> your bands show?
Who said he was traveling far and spending the night?
But if he does do that, it may or may not be reasonable.
> If audited, it's a hard sell to the auditor.
If the auditor questions it, the only way to win is to have
detailed documentation of what you did and what you did with
the results. Quality recordkeeping and a straight face are
your best defenses against an auditor.
Dick
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